Studio portraiture reimagined for creatives, founders, and the quietly iconic.

At House of 301, we believe in the transformative power of being seen. Truly Seen. Creating a space for confidence, play, and discovery in front of the lens, while delivering imagery that feels editorial and personal.

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A young woman with long wavy hair wearing a denim jacket and jeans, sitting on a stool against a plain background.
A young woman with light brown hair styled in loose waves, wearing a white knitted sweater with eyelet details, looking directly at the camera with a neutral expression.
A woman with dark brown hair and freckles, wearing a semi-transparent white blouse with floral patterns, sitting with her head resting on her arms on a wooden chair with a curved backrest.
A woman with shoulder-length hair in a black dress and jacket is posing barefoot against a plain backdrop, mid-spin with hair and dress flowing.


bringing big city style and energy to small-town spaces

What does this mean for you?

Women naturally moving in a beaded dress, smiling for the camera during her studio photoshoot

You already own the room—you know the impact you make. My job is to capture that. I bring my background as a model into every shoot— so you always get that effortless, editorial feel professionals know and love.

HOUSE OF 301 is a photo studio that celebrates your edge, your energy, the confidence you carry. We want to create images that channel that presence, not change it. This means you can show up for you and your brand confidently, like you always do. Offering creative direction including photo setups, makeup, hair, and shot lists that create a one-of-a-kind session curated just for you.

If you have been searching for a photography studio and service that checks all your boxes, and probably more you haven’t thought of, you’ve found it. Inquire with us today.

Interested in booking our photography services?

Check out our offerings!

we expand far beyond the confines of your zip code. period.

You’re here because you already know the power of showing up with intention. You don’t need convincing— you want images that match the energy you carry in business, in life, and in the rooms you walk into.

  • You know your brand deserves to look as elevated as the work you put into it.

  • You thrive on presence—and you want images that reflect that.

  • You’ve outgrown average photos. You’re ready for an editorial approach.

  • You understand that impact isn’t just what you do, it’s how you’re seen.

Male Model posing in photography studio for unique headshots.

  • "For the first time, I truly felt like a million bucks in front of the camera."

    -Jessica

  • Jules has photographed me multiple times and the consistency in professionalism, playfulness, and creativity during sessions has not changed over the years! She loves what she does, which shows in her work.

    - Hannah

  • "Jules made it super easy and fun. She was very direct and would show by example and rephrase so I understood how to pose...it never felt unnatural! The photos are A-MAZ-ING."

    - Melinda

  • "Jules was fun to work with and delivered a high quality product for my personal brand! She did a great job of bringing the pictures I had in my head to life. "

    - Tyler

  • "Wow, who knew boudoir photos could be gorgeous and high-fashion feeling. You're magic!"

    - Paige

  • “Jules, I have never felt more beautiful than when you take my photo.”

    - Madison

  • "The most important thing to me is having fun while shooting, and she made it seem like I was hanging out with a friend."

    - Allie

Smiling woman in white top and plaid pants

Effortless Experience,
Elevated Results

The energy is relaxed—but the outcome is pure impact: Editorial images that command attention without trying too hard.

Black and white portrait of a seated woman with long hair, wearing a dark shirt and jeans, looking directly at the camera.

The Art of Presence

You’re not here to prove anything—you’re here to have your presence translated into images that last. With instincts from years as a model, I don’t just photograph you—I refine your edge, amplify your individuality, and create images that embody where you’re headed next.

Close-up of a woman with brown hair and light skin, resting her head on her hands, wearing a white crocheted sweater, and looking at the camera with a gentle expression.

Vision Meets Precision

For the individuals building brands, careers, or portfolios that set them apart, every photo matters. My approach blends a sharp creative eye with timeless taste, so your photos carry both intention and impact—whether for editorial spreads, branding, or personal legacy.

confidence, taste, &

A young person with short hair lying on the floor, resting their head on their hand, dressed in a textured shirt and jeans, with soft sunlight and shadows creating pattern on the wall behind.
A smiling woman with blonde hair and blue eyes, wearing a white long sleeve top and white pants, sitting on a white sofa against a white background.
Close-up of a woman with long dark hair and freckles, wearing a white top, looking at the camera.

Timeless Energy

Versatile Photography +

A Model’s Intuition

I reject a one-size-fits-all approach. My goal is to provide a studio experience that supports elevated self-expression. I am bringing big city style and energy to small-town spaces. I am here to show you what is possible.

A decade in front of the camera gave me the knowledge and experience I take into every one of my sessions. Rather than believing in imposter syndrome, I believe in standing in who you are meant to be, and when you do that, you can do no wrong.

Now that I’m behind the lens, I aim to capture your highest self that showcases your presence, confidence, and effortless style.

Whether you’re here for branding sessions, growing your modeling portfolio, or a personal photoshoot, you’ll leave with images that carry on that legacy—images that champion tailored, intentional, creative experiences that are built on trust and collaboration.

Hi, I’m Jules.

Photographer, Former Model and Founder of House of 301.

Get my full story!

always elevated, never overdone.

Step 1: Book a No-Commitment Consult

Collaboration is how I roll, and I don’t shy away from getting to know my clients on a deeper level (let’s be real friends!). Whether you’re interested in styled portraits or your model portfolio, we’ll uncover your vision and goals—so you can be seen for the person you are.

Step 2: Soft Fashion Styling

You’ve got options, and I’ve got every detail covered—starting with expert wardrobe guidance to prep for your unique photoshoot. On the big day, my professional hair + makeup team will be waiting on-site. Sit back and relax knowing you’re on your way to the images you’ve been dreaming about.

Step 3: Relish in the Real You

From the moment you enter the portrait studio, you will get the inspiration you’ve been seeking. When you’re here, in this space you suddenly feel like everything is possible. You’re not only getting photos with feeling, style and substance—you’re walking away with a one-of-a-kind experience and photos that will command the attention you deserve.

Book your consultation call
A young woman with shoulder-length dark hair and green eyes looking at the camera with a neutral expression, wearing a green top, against a dark gray background.
A young girl with curly hair smiling and leaning on a bench, wearing a chunky knit sweater.
Black and white portrait of an older man wearing glasses, sitting with his hand resting on his face, against a dark background.

Through thoughtful direction and sharp styling, house of 301 creates magazine-worthy images that radiate confidence, taste, and timeless energy.

Women laughing in an athlesiure outfit - lifestyle model portfolio images
male model - black and white portrait - photo studio - editorial - lifestyle
women posing candidly at home during pregnancy
Women smiling down at her photos - home branding session - styled photoshoot
GET IN TOUCH

Are you a modeling AND talent agency?

If you have talent in Northern Michigan and surrounding areas like Petoskey, Detroit, and Grand Rapids who need portfolio updates, we offer development sessions right here in Traverse City.

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