About Jules
True Confidence doesn’t need to shout.
It’s quiet.
It’s grounded.
It’s iconic.
I built House of 301 from the belief that the most powerful portraits aren’t loud, they’re attentive. Stripped back to the essence of identity, they carry a confidence that lasts.
I work with founders, creatives, and individuals who want portraits that feel composed, intentional, and unmistakably their own.
My work is not about performing for the camera, it’s about revealing the exact feeling that already lives beneath the surface— calm, command, and the kind of presence that leaves a lasting impression.
I work slowly, and with intention. We communicate, refine style, and choose lighting that supports the message.
The result isn’t performance, it’s portraits that feel like you.
Before stepping behind the camera, I built my career in front of it, working runway, print, and commercial campaigns, including four years as a Porsche spokesmodel.
That perspective informs everything I do. I understand how clothing moves, how posture reads, and how small details shape confidence, because I’ve lived it.
Intentional.
Fashion-led.
Detail-driven.
What Grounds Me
Quality Fashion
Feeling & Movement
The human experience
A great outfit and hair day
The art of making a latte
My dogs, Oliver and Woodrow
