About Jules
True Confidence doesn’t need to shout.
It’s quiet.
It’s grounded.
It’s iconic.
I built House of 301 from the belief that the most powerful portraits aren’t loud— they’re attentive. They’re stripped back to the essence of identity.
My work is not about performing for the camera, it’s about revealing the exact feeling that already lives beneath the surface— calm, command, and the kind of presence that leaves a lasting impression.
I work slowly, and I don’t rush our time together. We talk and communicate, we shape feelings through style, and find the right light. The result is not performance. It is portraits that feel like you.
Authentic.
Fashion-forward.
Detail-minded.
My Loves
A great outfit and hair day
My morning latte at home
The human experience
Quality Fashion
Feeling & Movement
My dogs, Oliver and Woodrow
Before living in Traverse City, MI and building House of 301, I built my career in front of the camera for brands—runways, print work, and everything in between. That experience shaped my eye for detail, design, and direction. I understand how style reads on camera, because I’ve lived it.
