A look into our styling philosophy
Every Outfit Has a Story to Tell
At House of 301, the wardrobe is never accidental.
The clothing you choose becomes part of the story your image tells— where it lives, how it’s used, and what it represents.
What you wear becomes part of the narrative— especially when those images live beyond social media.
These images are created for:
Websites
Editorial Features
Magazine spreads and covers
Press
Campaigns
Billboards
When an image is meant to live in public, wardrobe matters more.
It communicates credibility, confidence, and intention before a single word is read.
Style that supports the image— not competes with it
At House of 301, styling is not about trends or performance. It’s about material, fit, and intention. Our portraits are deliberately relaxed— minimal, less try-hard posing, clean light, and editorial restraint. Because of this simplicity, what you wear becomes an integral part of the image's architecture.
Nothing in our work is accidental. Garments are thoughtfully chosen, steamed, and carefully styled to feel polished yet natural— allowing even the simplest gesture to feel elevated.
Our Approach to Styling
We believe simplicity photographs best. Texture adds depth. Structure creates confidence. Finish matters. Timeless always outlasts trendy.
Rather than over-styling, we focus on garments that retain their integrity—pieces that bring presence through fabric, silhouette, and controlled movement.
A soft lean. A seated pause. A still gaze. These moments feel refined because the styling supports them— quietly, naturally and intentionally.
What photographs beautifully
Well-steamed natural fibers with character, tailored silhouettes with ease, pieces with weight and drape, and neutral palettes that allow light and shadow to sculpt the image.
When wardrobe is purposeful, everything else quiets— and that’s where the work becomes most intuitive. A thoughtful wardrobe doesn’t just elevate the image; it inspires the creative process itself.