Traverse City, Michigan
Studio portraiture, reimagined.
For founders, creatives, and the quietly iconic.
Northern Michigan’s Editorial Portrait Studio
Editorial portraits for founders, creatives, and professionals who need their image to match their level.
Guided, fashion-led sessions with direction and intention.
Creating visuals that reflect your growth, presence, and authority.
Portraits for where you’re going, not where you’ve been.
Visuals that speak before you do.
When your current imagery no longer reflects your growth.
When you’re ready for visuals that match your credibility.
When opportunity requires you to show up prepared.
Creative direction,
not just photography.
Strategic walk-through of story, intention, and direction.
Wardrobe guidance that supports credibility and longevity.
Optional professional makeup and hair coordination.
Direction informed by experience working with models and luxury brands.
You don’t need to know what to do,
that’s part of the process.
You’re guided through styling, direction, and expression so you can show up present, creating images that feel elevated and unmistakably you.
Designed for clients who value direction, and taste.
House of 301 works best with creatives, founders, and individuals who have outgrown generic imagery and want strong branding portraits.
House of 301 exists for people who think beyond their surroundings: creatives, founders, and individuals who know their identity isn’t confined by location.
This is a studio built on the belief that presence, taste, and direction are not reserved for big cities or narrow definitions of success.
The work here is editorial, intentional, and designed to help you step into how you want to be seen, not just locally, but wherever opportunity takes you.
I believe identity is bigger than your zip code
Press & Collaborations:
House of 301 is a portrait and branding photography studio based in Traverse City, Michigan, partnering with brands, boutiques, creative teams, media outlets, and organizations across Traverse City and Northern Michigan with clients nationwide who care about strong visuals and a fashion-forward point of view.
For those who have
outgrown ordinary
Founded by Jules Brown, photographer, and former model with experience in the fashion and luxury industry.
I built House of 301 because I believed something was missing.
I wanted a portrait studio that operated at a higher standard, where the light, the environment, the direction, and the final edit are approached with intention and taste.
When I couldn’t find it, I created it.
House of 301 was built for people looking for the same level. For professionals and creatives who understand that how you show up matters.
If you don’t shape your image, someone else will.
This is where you take control of the narrative.