Photography and Creative Studio

beyond the image.
the art of story.

House of 301 isn’t just a photography studio, it’s an editorial canvas. A space designed for the entrepreneurs, creatives, and tastemakers who live in style, work with intention, and move through life like art.

A woman with brown hair and freckles has her eyes closed and is looking down, wearing a black jacket.
A young man with light brown hair and earrings, wearing a white perforated short-sleeve shirt and black satin pants with a drawstring, standing against a white wall with diagonal sunlight patterns.
A young woman wearing a beige baseball cap, white t-shirt, black underwear, and sneakers, standing and laughing next to a wooden sculpture in a room with white walls and wooden floor.
A young woman with light brown hair styled in loose waves, wearing a white knitted sweater with eyelet details, looking directly at the camera with a neutral expression.

let’s create the images that show the power you already carry.

Model-Owned
Photography Studio

What does this mean for you?

Women naturally moving in a beaded dress, smiling for the camera during her studio photoshoot

The person who already knows the impact they make. You already own the room—my job is to capture that. I bring my background as a model into every shoot— so you always get that effortless, editorial feel professionals know and love.

HOUSE OF 301 is a photo studio that celebrates your edge, your energy, the confidence you carry. We want to create images that channel that presence, not change it. That means you can show up for your brand confidently, like you always do. Offering creative direction including taking care of photo setups, makeup/hair, and shot lists that create a one-of-a-kind session curated just for you.

If you have been searching for a photography studio and service that checks all your boxes, and more you haven’t thought of yet, you’ve found it. If you thrive on being in your element on set, this experience was built for you. Inquire with us today.

Interested in booking our photography services?

Fashion-forward Photography—Without the Fussy Production

You’re here because you already know the power of showing up with intention. You don’t need convincing— you want images that match the energy you carry in business, in life, and in the rooms you walk into.

  • You know your brand deserves to look as elevated as the work you put into it.

  • You thrive on presence—and you want images that reflect that.

  • You’ve outgrown average photos. You’re ready for an editorial approach.

  • You understand that impact isn’t just what you do, it’s how you’re seen.

Male Model posing in photography studio for unique headshots.

  • Jules has photographed me multiple times and the consistency in professionalism, playfulness, and creativity during sessions has not changed over the years! She loves what she does, which shows in her work.

    - Hannah

  • "Jules made it super easy and fun. She was very direct and would show by example and rephrase so I understood how to pose...it never felt unnatural! The photos are A-MAZ-ING."

    - Melinda

  • "Jules was fun to work with and delivered a high quality product for my personal brand! She did a great job of bringing the pictures I had in my head to life. I will definitely be working with her again in the future."

    - Tyler

  • "Wow, who knew boudoir photos could be gorgeous and high-fashion feeling. You're magic!"

    - Paige

  • “Jules, I have never felt more beautiful than when you take my photo.”

    - Madison

  • "The most important thing to me is having fun while shooting, and she made it seem like I was hanging out with a friend."

    - Allie

  • "As a generally anxious person, Jules made this a breeze. She’s quick and knows what she’s doing. You will NOT be disappointed going with Jules for your photos!"

    - Alyssa

  • "I feel shy in front of a camera and Jules definitely made me feel confident…and it showed through the amazing photos."

    - Caroline

Smiling woman in white top and plaid pants

Effortless Experience,
Elevated Results

The energy is relaxed—but the outcome is pure impact: Editorial images that command attention without trying too hard.

Black and white portrait of a seated woman with long hair, wearing a dark shirt and jeans, looking directly at the camera.

The Art of Presence

You’re not here to prove anything—you’re here to have your presence translated into images that last. With instincts from years as a model, I don’t just photograph you—I refine your edge, amplify your individuality, and create images that embody where you’re headed next.

Close-up of a woman with brown hair and light skin, resting her head on her hands, wearing a white crocheted sweater, and looking at the camera with a gentle expression.

Vision Meets Precision

For the individuals building brands, careers, or portfolios that set them apart, every photo matters. My approach blends a sharp creative eye with timeless taste, so your photos carry both intention and impact—whether for editorial spreads, branding, or personal legacy.

Close-up of a woman with long dark hair and freckles, wearing a white top, looking at the camera.

step into your

cover-story.

A smiling woman with shoulder-length hair, wearing a sleeveless top and a necklace, in black and white.

Versatile Photography +

A Model’s Intuition

Think of me not only as your photographer but as your creative partner. I am here for image-driven individuals and brands.

A decade in front of the camera gave me the knowledge and experience I take into every one of my sessions.

Now that I’m behind the lens, I aim to capture authentic portraits that showcase your natural energy, confidence, and effortless style. Whether you’re here for a personal branding session, growing your modeling portfolio, creative photoshoot, or lifestyle headshots, you’ll leave with images that carry on that legacy—images that capture your presence with an editorial edge.

Hi, I’m Jules.

Photographer, Co-Creative Director, and Founder of House of 301.

Effortless portrait photography designed to elevate.

Premium Styled Shoots with a Candid Feel
and Zero Stress

Step 1: Book a No-Commitment Consult

Collaboration is how I roll, and I don’t shy away from getting to know my clients on a deeper level (let’s be real friends!). Whether you’re interested in styled portraits or your model portfolio, we’ll uncover your vision and goals—so you can be seen for the person you are.

Step 2: Soft Fashion Styling

You’ve got options, and I’ve got every detail covered—starting with expert wardrobe guidance to prep for your unique photoshoot. On the big day, my professional hair + makeup team will be waiting on-site. Sit back and relax knowing you’re on your way to cover-story quality.

Step 3: Relish in the Real You

From the moment you enter the portrait studio, you will feel the wow factor. You’re not only getting beautiful photos with style and substance—you’re walking away with a one-of-a-kind experience and photos that will command the attention you deserve.

A woman in a backless, sleeveless burgundy dress standing in a room with sunlight creating shadow patterns on the wall.

HOUSE OF 301 CREATES a CUSTOM, High-TOUCH EXPERIENCE SO You CAN

show up

feel incredible

AND walk away with stunning, magazine-worthy images that set you apart.

Women laughing in an athlesiure outfit - lifestyle model portfolio images
male model - black and white portrait - photo studio - editorial - lifestyle
women posing candidly at home during pregnancy
Women smiling down at her photos - home branding session - styled photoshoot

Are you a modeling AND talent agency?

If you have talent in Northern Michigan and surrounding areas like Detroit and Grand Rapids who need portfolio updates, we offer development sessions right here in Traverse City.